1. Are you easily persuaded/a good persuader? What are the key elements to being a good persuader?
2. Who is the most persuasive person that you know? What do they do?
3. Persuasion is often thought of as deception and manipulation, but when is persuasion necessary for good and ethical outcomes?
4. Is rhetoric good or bad? Why?
5. Discuss the rhetorical styles of your friends. How do you persuade each other? What are the rules, patterns, and expectations?
Read infographic here: Elements Of Persuasion Reading
6. Did anything surprise you? Were you already aware of these techniques?
7. How would you paraphrase reciprocity, scarcity, authority, consistency, liking, and consensus as illustrated in the infographic? Have you seen these techniques used in real life? Give an example of each.
8. Is the list of 6 factors complete? Is there anything missing?
9. How could an online teacher use these factors to increase his/her number of students?
10. How could you/your company use these factors to improve your/their business?
..........
Situation
You run a small gym and you want to boost customer numbers by using some/all of the six techniques. Call a staff meeting to propose/discuss the measures you want to use.
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Discuss quotes
"Character may almost be called the most effective means of persuasion."
- Aristotle
"Persuasion has become a kind of force. The more the advertiser knows about what consumers want, and the more desires the product and packaging seek to fulfil, the more coercive the force."
- Virginia Postrel
"Don't raise your voice, improve your argument."
- Desmond Tutu
"He who wants to persuade should put his trust not in the right argument, but in the right word. The power of sound has always been greater than the power of sense."
- Joseph Conrad
"The tongue can paint what the eye can’t see."
– Chinese Proverb
"Those that will not hear must be made to feel."
– German Proverb
"If you wish to win a man over to your ideas, first make him your friend."
– Abraham Lincoln
Student Handout PDF: Elements
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